(google images)
Swiss design or the International Style.
-Developed in Switzerland in the 1950's. It's emphasizes cleanliness, readability and objectivity. It has an asymmetrical layout, a grid, sans-serif typefaces. The grid was of horizontal and vertical lines used to align the elements in their designs.
Josef Müller-Brockmann’s visualization
Josef Müller-Brockmann was a Swiss graphic designer and teacher, mostly recognised for his simple designs and his clean use of typography, notably Helvetica and Akzidenz Grotesk. His shapes and colours have inspired many graphic designers in the 21st century, and made him one of the main precursors of the International Typographic Style, also known asSwiss Style.
Most people are surprised to learn that there are more 20th century poster masterpieces from Switzerland than any other country. There are many reasons: an international tradition w
hich absorbed and often mimicked the best of its neighbors; a vigorous national program to promote the poster and its printers; and a series of great teachers who advanced the art of the poster. Yet most collectors have missed out on this rich tradition. What appears to be an elegant French poster or an unabashedly direct German one could very well be Swiss.
No comments:
Post a Comment