The Arts and Craft Movement.

The Arts and Craft Movement was a period that reacted against poor aesthetics of Industrial Design. They wanted to fight against ugliness in all forms and were about quantity not quality. They designed with natural forms, usually taken from nature, plants in particular. Thus creating balance and harmony.





Above is a book cover promoting the Arts and Craft Movement. As you can see it has been designed with natural forms and there is unity and balance in the composition. The border around the image is simple and aesthetically pleasing. (google images)



This is a page was designed by William Morris the " Father" of the Arts and Craft Movement.
It uses the Caxton font and has a feeling of an Illuminated Manuscript of earlier times.

(google images)